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Pinterest is a powerhouse for driving traffic to almost any website out there, including e-commerce websites. Read along to find out how to set up Pinterest for your e-commerce website and drive more traffic to your shop.
In a recent study, Shopify found that the number of online purchases through Pinterest has increased by 140% for US pinners and 130% for non-US pinners.
Considering that most pinners use Pinterest to plan purchases, it is no surprise that this platform has become the talk of the online world!
But… Pinterest is always changing! So, it is essential to keep up with it and test new strategies.
Equally important, you need to keep in mind the nature of your business and website, so that you can tailor your strategies to reach the right audience and drive traffic to your store.
Today, I will focus mainly on e-commerce and how marketers can use Pinterest to drive traffic and sales.
How to Set up Pinterest for E-commerce Websites
To increase traffic to web stores, e-commerce marketers should take full advantage of the power of repining. This is what allows a product to reach thousands of people all around the world.
So here are your quick steps to bring traffic to your website through Pinterest:
1. Create a business Pinterest account:
This is free, and you can also switch your current account to a business account if it fits with your eCommerce business.
Personally, I find switching much easier and quicker, but both ways work. You can create a business account with Pinterest through the link below.
Opening a business account with Pinterest will also give you access to their analytics and added features like promoted pins.
I firmly believe anyone with an online business should have a Pinterest business account.
2. Claim your website with Pinterest
Before you can do anything, you should add your website to your Pinterest account and click on the claim website button.
You can do this when you’re setting up your Pinterest profile and account.
When you add your URL address, you will get a shortcode from Pinterest to add to your website so you can begin your verification process.
3. Set up Rich Pins
Rich pins have extra bits of information about your content, products and website. It helps Pinterest know that what you and others pin from your website comes from a real and legit website.
There are four types of rich pins: app, product, article and recipe rich pins. For e-commerce, it would be most likely either the product or app rich pin, but you can check out the Pinterest landing page below for more information on Rich Pins.
Rich pins also perform better than regular pins, both in regards to Pinterest reach and traffic to your website.
4. Activate Buyable Pins
Buyable Pins is an amazing feature Pinterest added recently, that is specially designed for e-commerce businesses.
This feature allows people to buy your products right from Pinterest, without having to leave the platform! It makes it easy and hassle-free.
If you look at it, it monetizes consumer behaviour. People browse Pinterest for ideas on what to purchase for any particular event or occasion. Making it as convenient as possible, reliable and safe increases your sales potential!
Personally, I also think that as people get more and more comfortable buying things online, this feature will also monetize impulse shopping!
5. Add a Pin it button to your website
To fully take advantage of Pinterest power you need to not only pin your products on Pinterest but also allow people to do the same straight from your website.
For this, you need to add a pin it button to your products within your website.
Adding a Pin it/Save it button to your website will increase shares to your store and products and give you a traffic boost, and we all know that …
Sharing Boost + Traffic Boost = Boost in Sales Potential
Use the resource link I share below to complete this step.
6. Create Relevant Boards and Pins
Now that you have your Pinterest business account and have validated your website, it’s time to create boards that are relevant to your niche and products.
You will want first to create a branded board – this is a board that is all about your store. You can name it “Best of [your company]” or “Shop [brand name]” (I personally like the Shop option better)
Add pins of your products to that board. You should start with your top 10 products. I recommend you add your first 10 products manually – just because you want to fill up the boards right away.
Then, you can schedule products to be added to this and other boards through Tailwind so that it won’t come off as being spammy to Pinterest and your followers.
This leads me to the next step – automation!
7. Automate Pinning
Consistent pinning over time is key for success on Pinterest!
You don’t want to add too many products all at once, then go days without pinning. (I’ll talk a little more about this in Part II of this post)
The best Pinterest strategy is to schedule your products to be pinned to your branded board and other boards you create over time with a consistent and optimized schedule.
Tailwind gives you both of these – consistency and an optimized schedule that is tailored to your business, for maximum sales potential.
Your first month with Tailwind is free, so you have nothing to lose! You can sign up for Tailwind here.
With Tailwind, you’ll get access to top-notch analytics and insights for your Pinterest account, which will also include website performance.
8. Maximize Pinterest Reach
There’s a lot to learn about Pinterest reach, and for that reason, I will be posting a whole post on this part. Stay tuned for Pinterest for E-commerce (Part II): Increase Reach for E-commerce.
For now, what you need to know is that, just like you do for your website, you need to focus on a few key things to improve your reach on Pinterest:
- Branding & Visuals
- Content consistency
- Connecting with your audience on Pinterest
Earlier this year I talked about my 5-step strategy for boosting my Pinterest reach in just under 2 weeks. Those steps were specifically tailored to my direct affiliate pinning account, but as an e-commerce business owner, you’ll benefit from checking it out.
Although Pinterest has made some changes since that post, I still apply those same strategies, specifically for my influencer Pinterest account and have since tripled my reach.
Key points to take away from this post:
- Pinterest can significantly boost traffic to your e-commerce site;
- You can open a business account with Pinterest for free to gain access to analytics and extra features like promoted pins;
- Save time, be consistent and optimize your pinning strategies by automating with Tailwind;
This post is meant to give you a step-by-step guide to get you started on Pinterest for more quality traffic to your e-commerce website.
The next step is to implement Pinterest’s best-practice strategies to maximize your reach on Pinterest and drive more traffic to your web store.
RESOURCES TO MAXIMIZE E-COMMERCE TRAFFIC:
- Tailwind for Pinterest – for automating and optimizing your pinning schedule;
- Pinterest for Business – for reference and more resources for e-commerce businesses;
- Buyable Pins – to make purchasing your products seamless for your customers;
- Rich Pins page – to set up rich pins for your website.
- Shopify – best platform to build e-commerce websites.
Do you have a web-store or another e-commerce website? Have you signed up for Pinterest business and Tailwind, yet? Let me know in the comments if you still have any questions and I’ll do my best to help you through the process.